Beyonce and Kim Kardashian are two celebrities who flaunt their full figures with aplomb. Now it is being reported that they have given rise to a new trend where women wear undergarments that make their butt look bigger and fuller.

It is being learnt that Booty Pop is a new brand of underwear that is flying off the racks due to its ability to give a woman's posterior a much needed boost.

Tara Rachel Benson, who favors the Booty Pop brand of under wear revealed that these panties have egg-shaped foam pads that gives the butt a filled up and a round appearance.

It has been reported that Booty Pop's expected sale is around close to one million pairs of padded underwear this year.

Well according to our opinion, Booty Pop is an effective way to make your bottom attractive and it's especially effective for those who are unsatisfied with their bodily appearance.